URSINE CAPITAL Rebuilding the fitness industry

$2,000,000

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August 1st 2021

Closing Date Ursine Capital OZ Fund

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The start of a revolution

The global pandemic showed people, job security is a myth! Now people realise that it is better to be their own boss and take control of their destiny. With this so many people are looking to retrain for new careers.

Personal Trainers

Because of our partnerships across the Olympus Fitness Group We will be able to offer anyone who trains with us employment as personal trainers giving us the add value customers look for.

Martial Arts Instructors

Another Partnership, this time with Ares Combat allows us to be the first fitness university to be able to offer Martial Arts as a career path.

Gyms & Fitness Centres

Other fitness centres (Outside Olympus) will also look to us to train/retrain their instructors in the latest fitness classes and specialities.

Franchise Owners

New Franchisees from The Olympus Fitness Group will train with us on our Entrepreneur's program that will teach how to correctly run a business in the fitness industry.

Our Vision

We predict a shift from the employed to the self employed and with a lot of people looking to start their own business training facilities will be extremely lucrative. We can already see this trend with online learning and seminars on everything from wealth building to franchising selling out across the world. Athena University is perfectly placed to capitalise on this and become a world leader in fitness training and learning.

Leon Heywood

Managing Partner - Ursine Capital